Win the extension or refurb job before competitors return the call
Building work is high-ticket, long-cycle, and high-comparison. Customers wait on architects, planning permission, and partner approval — and the builder who stays in their inbox the longest usually wins. ReelsReach nurtures the wait without your project managers chasing.
Why ad spend leaks for builders
The four ways builders lose leads before they ever become customers
These are the patterns we see in every audit. If even one of them sounds familiar, your ad spend is paying for leads your follow-up cannot keep up with.
Long planning timelines mean leads cool off
A customer enquires about a side return in February, planning takes until June, and by then they've forgotten you exist. Without nurture, you lose extensions you would have won on price.
Project managers can't reply to enquiries on-site
Your PMs are on-site, in client meetings, or chasing materials. By the time they read the Facebook enquiry, the customer has booked a site visit with someone else.
Loft, side return, and full refurb leads get treated the same
A £35k loft and a £180k full refurb arrive in the same inbox with the same urgency. Without segmentation, your team can't prioritise the jobs that matter.
You can't prove which ad brought in the £200k extension
Months between enquiry and signed contract means you have no idea which Facebook ad or Instagram reel actually filled the year's pipeline.
The system, tailored to your trade
What ReelsReach does specifically for Builders
Same core system as every other trade. Different conversation, different qualifying questions, different reporting — set up around how your customers actually behave.
Social Ad Lead Capture
Every enquiry tagged by project type (loft, side return, rear extension, full refurb, ground-up), budget tier, and planning permission status.
AI Lead Nurture
Captures project type, budget, and timeline — then nurtures with case studies, planning advice, and finance options through the long wait.
Booking Automation
Site visits book directly into the right PM's calendar with project notes and photos pre-attached. No more "you said what to who" handoffs.
Lead Management
Track each project from enquiry → site visit → quote → planning → start on site → handover. Surface stuck projects before they go quiet.
Reels & Creative Support
Build progress reels, transformation reveals, planning permission explainers, and architect-collab content — the stuff that actually books site visits.
Reporting
See pipeline value by stage, source-to-contract conversion, and which content drove the highest-value enquiries (not just the most).
Questions we get asked by builders
Frequently asked
How long is the average extension sales cycle for builders?
In the UK, 6–12 months from first enquiry to signed contract is typical, because of architect, planning, and structural engineer dependencies. Most builders lose enquiries in the middle months when nothing visible is happening for the customer.
What lead sources work best for builders?
Facebook for awareness on extensions and refurbs, Google Local Service Ads for emergency-style repair work, and Instagram Reels for full transformations. Word-of-mouth still dominates ticket value, but paid social builds the next tier of customers who don't come from referrals.
Should builders ask for budget in the first conversation?
A range, yes — "are you thinking sub-£50k, £50–150k, or £150k+?" Without it, you waste site visits on enquiries that were never going to convert at your price point.
How do builders nurture leads during planning permission delays?
Monthly value-add emails: planning permission tips, case studies of similar projects, design ideas, finance options. The goal is to stay top-of-mind without being pushy. Builders who do this well convert 2–3× more delayed enquiries.
Ready to convert more builders leads into booked work?
In 20 minutes we will look at your current ads, lead flow, and follow-up. You will leave with a clear view of where leads are being lost — whether you work with us or not.