Beat competing agents to the valuation — every time
Vendor leads are the lifeblood of an agency, and the agent who replies first books the valuation 70% of the time. ReelsReach captures every vendor enquiry from your Facebook and Instagram ads, replies instantly with property qualification, and books the valuation into the right negotiator's calendar before competitors return the missed call.
Why ad spend leaks for estate agents
The four ways estate agents lose leads before they ever become customers
These are the patterns we see in every audit. If even one of them sounds familiar, your ad spend is paying for leads your follow-up cannot keep up with.
Vendor leads call multiple agencies — first to reply wins
Industry studies show 70% of vendors book a valuation with the agent who replied first. By the time your office returns the call, the valuation slot is booked elsewhere.
Saturday and evening enquiries die in the inbox
Vendor leads come in evenings and weekends — exactly when reception isn't there. By Monday morning, they've booked elsewhere.
Buyer enquiries swamp vendor follow-up
Property enquiries from buyers outnumber vendor enquiries 10:1 — but the vendor enquiries are 10× the revenue. Mixed together, the vendors get lost.
You can't prove which content drove the listings
You spend on Facebook ads, listings come in, but you cannot tell if your reels content or your boosted post actually drove the vendor enquiries.
The system, tailored to your trade
What ReelsReach does specifically for Estate Agents
Same core system as every other trade. Different conversation, different qualifying questions, different reporting — set up around how your customers actually behave.
Social Ad Lead Capture
Every enquiry tagged by intent (vendor, buyer, landlord, tenant), property type, and rough timeframe — so vendor leads jump the queue.
AI Lead Nurture
Replies to vendors in under a minute asking property type, location, rough move timeline, and asking-price expectation. Books the valuation if all four answers are present.
Booking Automation
Valuations book directly into the negotiator's calendar based on geography and workload, with property details pre-attached.
Lead Management
Pipeline view of every vendor lead from valuation → instructed → marketed → offered → sold subject to contract → completed.
Reels & Creative Support
Reels that actually drive vendor enquiries: market updates, property reveals, area guides, sold-in-x-days hooks.
Reporting
Cost per booked valuation, valuation-to-instruction conversion, source attribution, and area-by-area pipeline health.
Questions we get asked by estate agents
Frequently asked
How fast should estate agents reply to Facebook vendor leads?
Under 5 minutes. Studies show conversion to valuation drops by roughly 50% for every 10 minutes of delay. Agencies that automate the first reply consistently see vendor-to-valuation conversion 2–3× the industry average.
Do automated replies feel impersonal to vendors?
Only if they're generic. A well-written first reply that uses the vendor's name, mentions their area, and asks a property-specific question feels like a thoughtful first response from a sharp agency. The vendor doesn't need to know it was automated — and it earns the right to a human conversation faster.
What ad creative drives vendor enquiries on Facebook?
"Sold in X days in [area]" hooks, "What's your property worth in 2026" valuations, and "We have a buyer for properties like yours in [postcode]" — all outperform generic "thinking of selling?" creative. The common factor: specificity to area and outcome.
Can ReelsReach handle landlord and tenant enquiries too?
Yes. The same flow tags each enquiry by intent and routes it to the right team — vendor enquiries go to negotiators, landlord enquiries to lettings, tenant enquiries to property management. Mixed inboxes become structured pipelines.
Ready to convert more estate agents leads into booked work?
In 20 minutes we will look at your current ads, lead flow, and follow-up. You will leave with a clear view of where leads are being lost — whether you work with us or not.