Convert Pinterest scrollers into booked kitchen design visits
A new kitchen is months of research, three showroom visits, and a single deciding moment. ReelsReach captures the early enquiry, nurtures with design inspiration and pricing tiers, and books the showroom visit while your designers focus on the people sitting in front of them.
Why ad spend leaks for kitchen fitters
The four ways kitchen fitters lose leads before they ever become customers
These are the patterns we see in every audit. If even one of them sounds familiar, your ad spend is paying for leads your follow-up cannot keep up with.
Designers can't reply to enquiries between client meetings
Your designer is mid-consult when a £25,000 enquiry pings in. By the time they reply two hours later, the customer has already booked with the showroom up the road.
Customers are price-shy and walk away if asked too soon
Kitchen buyers want indicative pricing before they commit to a visit, but your team is trained not to quote without measuring. The result: enquiries die over the price question.
Long research cycle means leads go cold
A kitchen lead in January might book in April. Without structured nurture, you lose them to the showroom that emailed inspiration in February.
You can't connect Instagram inspiration to booked fits
Customers screenshot reels and visit the showroom months later. Without source tracking, you cannot tell which content actually filled the diary.
The system, tailored to your trade
What ReelsReach does specifically for Kitchen Fitters
Same core system as every other trade. Different conversation, different qualifying questions, different reporting — set up around how your customers actually behave.
Social Ad Lead Capture
Pinterest, Instagram, Google form fills, and showroom walk-in enquiries all funnel into one pipeline with budget tier and style notes attached.
AI Lead Nurture
Asks budget range (under £15k, £15–30k, £30k+), style preference, timeline, and property type — then sends design inspiration, finance options, and showroom availability tailored to the answer.
Booking Automation
Showroom visits and home design consults book directly from the chat into the right designer's calendar based on style fit and availability.
Lead Management
Track every project stage from first enquiry to handover: design visit, deposit, supplier order, fit dates, snagging — no more whiteboard chaos.
Reels & Creative Support
Reels and Pinterest content that actually drive showroom visits: install timelapses, design transformation videos, budget tier breakdowns.
Reporting
See average lead-to-fit timeline, cost per booked fit, and which content style — modern, traditional, handle-less — drives the most enquiries.
Questions we get asked by kitchen fitters
Frequently asked
How long does a kitchen sales cycle typically take?
In the UK, 3–6 months from first enquiry to deposit is normal. Faster cycles (under 8 weeks) usually involve a homeowner moving into a new property; slower cycles involve customers waiting for bonuses, building work, or partner approval.
Should kitchen fitters give pricing in ads or DMs?
Indicative tiers, yes; specific quotes, no. "Kitchens from £12,000 supply-only, £18,000 fully fitted" filters out unrealistic budgets without committing your team to a number that depends on the design.
What's the best way to nurture kitchen leads who aren't ready yet?
A 6–12 week email/SMS sequence sharing design inspiration, finance options, and showroom events. The goal isn't to push for a visit — it's to be the showroom they think of when they're finally ready.
Does Instagram actually generate kitchen showroom enquiries?
Yes — particularly Reels that show finish details, install timelapses, and before/afters. The conversion happens 2–6 months after the first view, which is why source tracking matters.
Ready to convert more kitchen fitters leads into booked work?
In 20 minutes we will look at your current ads, lead flow, and follow-up. You will leave with a clear view of where leads are being lost — whether you work with us or not.