Sort rewires from socket changes before you book a single survey
Electrical leads span four pricing tiers and twenty job types. ReelsReach qualifies every enquiry on job type, property age, and scope — so a socket replacement gets a fixed quote and a rewire gets a proper survey, all without your team making twenty calls a day.
Why ad spend leaks for electricians
The four ways electricians lose leads before they ever become customers
These are the patterns we see in every audit. If even one of them sounds familiar, your ad spend is paying for leads your follow-up cannot keep up with.
Every quote requires a phone call to figure out the job
"Hi, I need an electrician" gives you nothing. Your team spends 40 minutes a day on qualification calls that could be automated questionnaires.
Small jobs and big jobs get treated the same
A £60 fault-find and a £4,000 fuseboard upgrade arrive in the same inbox. Without segmentation, your team treats both the same — slowly.
EICR season hits without a structured pipeline
Landlord EICR demand spikes around tenancy renewals. Without a clean lead pipeline, urgent EICR jobs slip past the response window and the landlord books an EICR with someone else.
Emergency callouts compete with planned work
No power, tripping fuses, burning smells — emergency calls need an immediate human. But they get lost in the same inbox as quote requests for an outdoor socket.
The system, tailored to your trade
What ReelsReach does specifically for Electricians
Same core system as every other trade. Different conversation, different qualifying questions, different reporting — set up around how your customers actually behave.
Social Ad Lead Capture
Every electrical enquiry tagged by job type (rewire, fuseboard, EICR, fault-find, EV charger, lighting) and customer type (homeowner, landlord, commercial).
AI Lead Nurture
Asks the qualifying questions automatically — property age, scope, urgency, parking — then either gives a fixed quote on small jobs or books a survey on bigger ones.
Booking Automation
Emergency leads escalate to a human within minutes; fixed-price jobs book directly; surveys go straight into the calendar with property details pre-filled.
Lead Management
See every active job by stage: quoted, booked, in-progress, awaiting EIC certificate. Surface stuck quotes before they cool.
Reels & Creative Support
Demo reels that actually generate electrician enquiries: EV charger installs, smart home retrofits, fuseboard upgrade time-lapses.
Reporting
See which job type — rewire, EICR, EV charger — actually drives revenue, and which ad channel produces each.
Questions we get asked by electricians
Frequently asked
How can electricians stop spending all morning on qualification calls?
An automated chat collects job type, property age, scope, and urgency in 2 minutes — then routes to a fixed quote, a survey booking, or human escalation. Most electricians cut qualification calls by 70% within a month.
What lead sources work best for electricians?
For homeowner work: Facebook ads, Google Local Service Ads, and Google Business Profile remain the strongest. For landlord EICRs: targeted LinkedIn + letting agent partnerships outperform paid social.
How should electricians price small jobs in ads?
Fixed-price packages — "socket install from £80, EICR from £150" — produce 2–3× more qualified leads than "free quote" ads, because they self-filter price-sensitive enquiries before they reach your team.
Can automation handle electrical emergencies safely?
For triage only. The AI identifies emergencies — no power, burning smell, water-and-electric — and escalates to a human within minutes, never instead. Customers always speak to a person before a callout is dispatched.
Ready to convert more electricians leads into booked work?
In 20 minutes we will look at your current ads, lead flow, and follow-up. You will leave with a clear view of where leads are being lost — whether you work with us or not.