Filter solar leads before they waste your sales team's day
Solar ads on Facebook pull in everyone — renters, leaseholders, flat-roof properties, and serious homeowners. ReelsReach asks the qualification questions automatically — homeowner status, roof type, energy bill range, timeline — so your sales reps only call the leads with a viable install.
Why ad spend leaks for solar installers
The four ways solar installers lose leads before they ever become customers
These are the patterns we see in every audit. If even one of them sounds familiar, your ad spend is paying for leads your follow-up cannot keep up with.
Half your leads can't actually install solar
Renters, leaseholders, flat-roof properties, listed buildings, and shaded roofs all click the same Facebook ad. Without qualification, your sales team spends Monday-Thursday discovering most leads were never viable.
Long sales cycles mean leads cool off
Solar decisions take weeks. Customers research, compare 3–5 installers, get quotes, talk to family. Without nurture, the lead you spoke to in week one has gone silent by week three.
Battery upsells get missed at the wrong moment
The right time to introduce a battery is during nurture, not at the survey. Without structured education, customers reach the quote stage thinking battery is optional and reject it on price.
MCS-certified installers are competing on speed AND credentials
Customers know about MCS and Trustpilot scores, but they choose the installer who replies first AND demonstrates expertise in the same touchpoint. That requires automation that doesn't feel automated.
The system, tailored to your trade
What ReelsReach does specifically for Solar Installers
Same core system as every other trade. Different conversation, different qualifying questions, different reporting — set up around how your customers actually behave.
Social Ad Lead Capture
Every solar lead captured with homeowner status, roof orientation, current energy spend, and battery/EV interest tags.
AI Lead Nurture
Educates leads about MCS, SEG export tariffs, grants, and battery payback during the wait — so they arrive at the survey already converted on principle.
Booking Automation
Books the survey only after qualification clears. Unqualified leads get a polite "not the right fit today" plus a nurture path in case their situation changes.
Lead Management
Stage tracking from lead → qualified → quoted → DNO / MCS paperwork → installed. Sales managers see every blocker without chasing reps.
Reels & Creative Support
Reels that actually move solar customers: real bill-comparison hooks, install timelapse videos, battery add-on explainers.
Reporting
Cost per install, qualification pass-rate, battery attach rate, and source-to-install conversion.
Questions we get asked by solar installers
Frequently asked
How do solar installers qualify Facebook leads before calling?
A short automated conversation asking homeowner status, roof type, postcode, average monthly bill, and EV/battery interest screens out 50–60% of leads before sales reps spend time on them. The remainder convert at 3–5× the unqualified rate.
What is the typical sales cycle for residential solar PV?
In the UK, residential solar sales cycles run 3–8 weeks from first enquiry to signed contract. Most installers lose deals to fall-off — leads going quiet around weeks 2–3 because nothing happens in their inbox.
Does AI lead qualification work with MCS-certified install requirements?
Qualification is informational only — it screens fit and books a survey. The MCS-certified survey, design, and install steps remain with your certified team. The automation never makes design or technical claims.
How much should solar installers spend on Facebook ads per lead?
In the UK, lead costs run £20–£60 depending on geography and offer. Effective cost per booked survey is usually 2–4× the lead cost, and effective cost per install is 8–12× — meaning a £40 lead translates to roughly £320–£480 marketing cost per signed customer at industry-average conversion.
Ready to convert more solar installers leads into booked work?
In 20 minutes we will look at your current ads, lead flow, and follow-up. You will leave with a clear view of where leads are being lost — whether you work with us or not.