Win the boiler quote before the customer rings the next installer
Boiler installation is high-ticket, high-comparison, and time-sensitive. Customers shop three installers in 24 hours and pick whoever feels easiest to deal with. ReelsReach makes you the easiest — instant reply, qualified survey questions, calendar-booked home visit, and a tidy quote follow-up that doesn't go cold.
Why ad spend leaks for boiler installers
The four ways boiler installers lose leads before they ever become customers
These are the patterns we see in every audit. If even one of them sounds familiar, your ad spend is paying for leads your follow-up cannot keep up with.
Customers compare three quotes — and the first survey usually wins
The installer who books the survey within 24 hours converts at 40–60%. The installer who calls back three days later converts at single digits, regardless of price.
Most boiler leads are unqualified noise mixed with gold
A Facebook boiler ad pulls in renters, landlords, tyre-kickers, and serious homeowners. Without qualification, your engineers waste survey slots on jobs that were never going to convert.
Finance-eligible leads get lost without warming
0% finance is the deciding factor for many boiler buyers. If the lead never gets a finance prompt before the survey, you lose deals on price that you could have won on monthly payments.
Quotes go cold the moment you email a PDF
Send a quote on a Tuesday, hear nothing by Friday, by Monday they've gone with someone else. Without structured follow-up, 40%+ of priced quotes simply disappear.
The system, tailored to your trade
What ReelsReach does specifically for Boiler Installers
Same core system as every other trade. Different conversation, different qualifying questions, different reporting — set up around how your customers actually behave.
Social Ad Lead Capture
Every boiler enquiry — Meta ads, Google form fills, website chats, missed calls — captured with property type, current boiler age, and rough budget.
AI Lead Nurture
Qualifies homeowners vs renters, current vs combi vs system swap, finance interest, and timing — then warms them with answers about install lead-time, warranties, and brand options.
Booking Automation
Surveys book directly into your calendar with the homeowner's availability and property details pre-loaded. Reduces no-shows because the customer chose the slot themselves.
Lead Management
Track every quote stage: survey booked → quoted → finance applied → install scheduled → install complete. Surface stuck quotes before they go cold.
Reels & Creative Support
Demo reels that actually move boiler customers: old-vs-new install comparisons, finance explainer videos, smart thermostat add-on hooks.
Reporting
See cost per install (not just per lead), quote-to-install conversion by source, and finance attach rate.
Questions we get asked by boiler installers
Frequently asked
What is the average conversion rate on boiler installation leads?
Industry conversion from Facebook lead to booked install typically runs 8–15% with average follow-up, and can be pushed to 20–30% with instant reply, structured qualification, and finance prompts before survey.
How do boiler installers compete with national companies on Google?
Speed-to-lead and local presence. National brands have bigger budgets but slower lead response. A local installer replying in under a minute, with a friendly tone and same-week survey availability, beats the national 24-hour callback every time.
Do customers actually pay deposits for boiler surveys?
For survey visits, no — almost always free. For confirmed installs, yes — a 10–20% deposit reduces drop-out before install day from around 15% to under 3%. ReelsReach handles the deposit-collection step as part of booking confirmation.
How long should boiler quote follow-up sequences be?
Seven to fourteen days is the sweet spot. Quotes that haven't converted by day 14 typically went elsewhere. The sequence should include a finance reminder, a warranty reminder, and a soft "did you choose another installer" question on day 10.
Ready to convert more boiler installers leads into booked work?
In 20 minutes we will look at your current ads, lead flow, and follow-up. You will leave with a clear view of where leads are being lost — whether you work with us or not.